DELTA

When it comes to the construction industry picture in Vietnam, DELTA cannot be ignored. DELTA is one of the leading corporations in the field of construction works, especially outstanding, complex projects that require the most up-to-date construction technology.

Some outstanding works of DELTA are KeangNam Hanoi building, Goldmark City, Time City urban area, Bitexco tower, Royal City, … Over the years, DELTA has proven to be a capable contractor. manage and execute many regional projects. In addition to being a general contractor for construction, DELTA also develops into areas such as real estate investment, design consultancy, and production of construction materials.

During that time, the growth potential of the construction industry in Vietnam is assessed very positively, the demand for construction of works and infrastructure has grown strongly. Competition in the industry is getting more and more fierce, requiring brands to have a strong breakthrough to possess advantages over their competitors.

In this situation, DELTA wants to “transform” so that the brand becomes more professional, elevating the brand in a higher position than other construction enterprises. DELTA aims to expand the market, improve competitive advantages against competitors and become the TOP 10 leading enterprises in the construction industry in Vietnam.

CHALLENGES TO FACTS

“Brand” is an “intangible asset” that helps businesses build an image, broaden the market and step by step grow dramatically. However, the story of branding in reality has never been easy.

The DELTA brand name has appeared in the market for more than 20 years but has not been properly invested. Because the brand image is not consistent in all aspects, the enterprise does not have a professional image and maximum recognition efficiency in the eyes of partners and investors. This is the challenge that makes DELTA struggling and thinking about it to find a solution.

Facing the problem of “raising the brand’s position”, DELTA needs a professional partner and experts in this field to implement the project of successful rebranding, helping businesses have a clear breakthrough. . And Sao Kim has been tasked with solving this difficult problem.

BRAND REWARDS STORY

To help reposition DELTA’s brand, Sao Kim undertook a full brand identity design. It is not too difficult to make the brand identity synchronous at every customer touch point, the most difficult thing is how to be impressive enough, high enough to elevate the brand’s position.

After a period of hard research and creativity, Sao Kim has helped refine the core identity factors and develop a synchronous and consistent brand identity system with more than 200 design items.

In which, a set of guidelines for uniform brand identity standards include: logo standards, brand identity standards, basic application system regulations, gifts and trade promotion, copper system standards. uniform and standard color swatches.

In order to build a set of brand identity standards, Sao Kim clearly understands the following criteria: showing the core characteristic values ​​of the business; clear and deep career positioning; have high practical application; creative, simple and modern.

All DELTA’s brand identities are inspired by the lines of the logo symbol with three shortened slashes, creating a uniform identity and uniform standards. Identifiers will be used throughout applications to help the brand achieve the highest communication efficiency.

SWEET FRUITS AFTER THE BRAND REVOLUTION

Although the requirement of the DELTA brand name is a difficult problem to solve, Sao Kim still completes and gives a convincing perfect “answer”. DELTA Group is completely satisfied and responded positively to the new brand identity, as well as highly appreciated Sao Kim’s capacity and expressed its wish to cooperate with other projects in the future.

In 2017, with Sao Kim’s rebranding project, the DELTA brand has had a new, more professional identity in the market, elevating the brand to a more classy position, making a mark. be strong with partners and customers.

In 2018, after a year of changing the brand’s face, DELTA Group has achieved admirable achievements. DELTA has a position in “Top 10 typical brands in the construction industry in Vietnam 2018”, 2 consecutive years won the award “Top 10 prestigious construction contractors” in 2018 and 2019, ranked 152/500 “Top 500 The largest private enterprise in Vietnam in 2018 ”according to the VNR500 chart published by Vietnam Report.

Sao Kim is extremely honored for having contributed to the success of DELTA construction group. We are proud to always accompany and make efforts to contribute our efforts for the development of Vietnamese brands.